NUR ASFIA

Strategic Communication Researcher

Nur AsfiaNur AsfiaStrategic Communication Researcher
Hi, nice to meet you!

My name is
Nur Asfia

Helping organizations understand audiences, stakeholders, and communication challenges through research, strategic insight, and evidence-based communication solutions.

  • Contributed to an Indonesia National Crisis Communication Handbook
  • Certified in Public Relations Design Strategy by the Indonesian National Professional Certification Board (BNSP)
  • Managed strategic communication and research projects across corporate, government, and academic sectors
Nur Asfia
Available for collaboration
About Me

Bridging Research, Insight, and Strategy for Meaningful Communication.

Nur Asfia (Fia) is a Strategic Communication Researcher and Public Relations Consultant who helps organizations make smarter communication decisions through research, audience insight, and strategic analysis.

With experience across corporate, government, state-owned enterprises, and national-scale communication initiatives, she specializes in understanding stakeholder behavior, audience dynamics, and communication environments to develop strategies that are both evidence-based and actionable.

Communication Research

Audience analysis, stakeholder research, and evidence-based insights.

Strategic Communication

Developing tailored, high-impact communication frameworks for diverse audiences.

Crisis Communication

Risk assessment, crisis preparedness, and evidence-based strategic response guidelines.

Communication Analytics

Evaluating digital channel performance, reach, engagement, and actionable trends.

Stakeholder Engagement

Building mutually beneficial relationships across corporate and public sectors.

Public Relations

Media relations, brand positioning, reputation management, and public trust.

Education

  • Sep 2021 – March 2025

    Ahmad Dahlan University

    Bachelor of Communications

  • July 2018 – July 2021

    Metland Vocational High School

    Design and Visual Communications

Career Journey

Over 3 years of experience

Experience across agencies, campuses, and communities — always centered around narratives and people.

  • 2025 — Present

    Associate Consultant

    Markathing Indonesia

    Public Relations
  • 2025 — 2025

    Social Media Admin

    Universitas Ahmad Dahlan

    Social Media
  • 2022 — 2024

    Social Media Specialist

    Biro Sistem Informasi Universitas Ahmad Dahlan

    Social Media
  • 2021 — 2023

    Content Writer & Event Organizer

    Be Home Indonesia

    Copywriting & Event
  • 2019 — 2020

    Marketing Communications

    Metropolitan Mall Cibubur

    Marketing Communication
Portfolio

Featured Projects

Empowering organizations with strategic PR, evidence-based research, and detailed digital communications.

Highlighted Project
Filter:
Publications

Publications & Initiatives

Academic research papers, books, creative fiction, talks, and organized events.

Academic Publications

My Precious Life: Strategi Membabat Narasi Mitos Pulung Gantung sebagai Rekonstruksi Perilaku Sosial Kelompok Rentan bersama PKK Dusun Ngampel, Gunungkidul

My Precious Life: Strategi Membabat Narasi Mitos Pulung Gantung sebagai Rekonstruksi Perilaku Sosial Kelompok Rentan bersama PKK Dusun Ngampel, Gunungkidul

Sep 02, 2025

When Communication Fails: Understanding Interpersonal Dynamics in the Medkom Division of HIMAKOM UAD

When Communication Fails: Understanding Interpersonal Dynamics in the Medkom Division of HIMAKOM UAD

July 09, 2025

Higher Education Crisis Communication In Indonesia In The Digital Era For Maintaining Reputation

Higher Education Crisis Communication In Indonesia In The Digital Era For Maintaining Reputation

Dec 31, 2024

Books

Marketing Public Relations: Sketch of the Strategy

Marketing Public Relations: Sketch of the Strategy

2024

Everyone Can Become a Leader

Everyone Can Become a Leader

2023

Fiction

Dharsana Team

Dharsana Team

2026

Speakers

Speaker - Optimalisasi Medial Sosial Untuk Affiliate Pemula

Speaker - Optimalisasi Medial Sosial Untuk Affiliate Pemula

March 15, 2025

Speaker - WIBU (Waktu Indonesia Berbagi Ilmu)

Speaker - WIBU (Waktu Indonesia Berbagi Ilmu)

December 10, 2023

Video Talent

Interview with Account Excecutive Telkom Witel Yogyakarta

Learn Korean Culture

Etis Bermedia Digital

PR Campaign Competition

Event Organizer

Dahlan Muda Tabligh Expo

Dahlan Muda Tabligh Expo

Program Kreativitas Mahasiswa

Program Kreativitas Mahasiswa

Petualangan Kemerdekaan BSI UAD

Petualangan Kemerdekaan BSI UAD

Posyandu Bersama Ibu-Ibu PKK

Posyandu Bersama Ibu-Ibu PKK

HIMAKOM Sharing Ormawa

HIMAKOM Sharing Ormawa

HIMAKOM Mengajar

HIMAKOM Mengajar

Sobat Diabet Yogyakarta

Sobat Diabet Yogyakarta

Ring Sinema

Ring Sinema

Metland School Project

Metland School Project

TRISOFAR 2.0

TRISOFAR 2.0

Birth of Dessert

Birth of Dessert

Metland Fun Bike

Metland Fun Bike

Updates

Featured News

Latest publications, news coverage, and updates from my professional journey.

News & Media

Jan 08, 2025
Nur Asfia, Mahasiswa Ilmu Komunikasi UAD Lulus Tanpa Skripsi dan KKN

Nur Asfia, Mahasiswa Ilmu Komunikasi UAD Lulus Tanpa Skripsi dan KKN

News Portal of Universitas Ahmad Dahlan

news.uad.ac.id
Read Article
Jan 06, 2025
Mahasiswa Ilkom UAD Ikuti Program MSIB di Maxy Academy

Mahasiswa Ilkom UAD Ikuti Program MSIB di Maxy Academy

Lembaga Layanan Pendidikan Tinggi Wilayah V (LLDIKTI 5)

lldikti5.kemdiktisaintek.go.id
Read Article
20 Dec, 2023
Fia Survivor, Keluarga yang Meraih Kesuksesan Sebagai Leader

Fia Survivor, Keluarga yang Meraih Kesuksesan Sebagai Leader

Joglo Jateng News

joglojateng.com
Read Article

Client & Partner

Their trust is a testament to our dedication.

KOMDIGI
PERTAMINA
PERTAMINA GAS
UAD
Biro Sistem Informasi
behome.
Happy CoCreative
BUMI
KOMDIGI
PERTAMINA
PERTAMINA GAS
UAD
Biro Sistem Informasi
behome.
Happy CoCreative
BUMI
Let's collaborate

Have a project or interesting idea? Say hello.

I am always open to discussing PR, communication campaigns, research, or just chatting about your favorite brand's story.

Communication ResearchStrategic Communication ConsultingCrisis Communication ProjectsCommunication AnalyticsResearch Collaboration