Nur Asfia | Communication Researcher & Strategic Communication Consultant
Nur Asfia
Helping organizations, communities, and institutions design evidence-based communication strategies through research, audience insights, and strategic thinking.
- Certified in Public Relations Design Strategy by the Indonesian National Professional Certification Board (BNSP)
- Managed strategic communication and research projects across corporate, government, and academic sectors
About Nur Asfia: Research, Strategy & Communication
Originating from Central Kalimantan, Nur Asfia (Fia) is a Strategic Communication Researcher and Public Relations Consultant who combines academic rigor with practical communication strategy. With a strong academic background in Communication Studies, she helps organizations make evidence-based communication decisions.
Her research interests focus on communication psychology, audience behavior, and cultural communication dynamics. Having managed projects across corporate, government, and academic sectors in Indonesia, she translates data-driven insights into actionable stakeholder engagement and crisis communication frameworks.
Communication Research
Audience analysis, stakeholder research, and evidence-based insights.
Strategic Communication
Developing tailored, high-impact communication frameworks for diverse audiences.
Crisis Communication
Risk assessment, crisis preparedness, and evidence-based strategic response guidelines.
Communication Analytics
Evaluating digital channel performance, reach, engagement, and actionable trends.
Stakeholder Engagement
Building mutually beneficial relationships across corporate and public sectors.
Public Relations
Media relations, brand positioning, reputation management, and public trust.
Education
- Sep 2021 – March 2025
Ahmad Dahlan University
Bachelor of Communications
- July 2018 – July 2021
Metland Vocational High School
Design and Visual Communications
Breaking Boundaries: The Journey of Nur Asfia
"Growing up between different places, cultures, and life experiences has shaped the way I see communication, not merely as the exchange of messages, but as a process of understanding people, relationships, and meaning."
Our Philosophy
"I believe communication is most valuable when it helps people understand one another, make informed decisions, and create meaningful impact."
I was born in Banjarmasin, South Kalimantan, in 2003 and spent most of my formative years in a remote area of Central Kalimantan. Growing up in a rural setting with limited access to opportunities gave me an early understanding of how geography, culture, and social environments influence people's experiences and perspectives.
Living away from home at a young age exposed me to diverse perspectives and social realities. It also sparked a curiosity that continues to guide my work today: understanding how people think, communicate, build relationships, and make sense of the world around them.
After graduating from vocational high school in Bogor, I continued my studies in Communication Science at Ahmad Dahlan University, Yogyakarta. During my university years, I became increasingly interested in strategic communication, communication psychology, audience behavior, and cultural communication.
My academic journey has allowed me to participate in research and community-based initiatives, including projects supported through Indonesia's Student Creativity Program (PKM). These experiences strengthened my belief that communication research should not remain within academic discussions alone, it should also contribute practical value to organizations, communities, and society.
Alongside my academic pursuits, I have gained professional experience as a Junior Consultant at Markathing Indonesia, where I contribute to strategic communication projects, research initiatives, and insight development. This experience has deepened my understanding of how communication strategies are designed, implemented, and evaluated in real-world contexts.
Today, I position myself at the intersection of research and practice.
As a Communication Researcher and Strategic Communication Consultant, I am interested in exploring how communication influences human behavior, cultural meaning-making, stakeholder relationships, and social change. My goal is to bridge academic insights with practical solutions that help organizations and communities communicate more effectively.
Over 3 years of experience
Experience across agencies, campuses, and communities — always centered around narratives and people.
- 2025 — Present
Associate Consultant
Markathing Indonesia
Public Relations - 2025 — 2025
Social Media Admin
Universitas Ahmad Dahlan
Social Media - 2022 — 2024
Social Media Specialist
Biro Sistem Informasi Universitas Ahmad Dahlan
Social Media - 2021 — 2023
Content Writer & Event Organizer
Be Home Indonesia
Copywriting & Event - 2019 — 2020
Marketing Communications
Metropolitan Mall Cibubur
Marketing Communication
Public Relations Projects & Impact
Empowering organizations with strategic PR, evidence-based research, and detailed digital communications.
Communications Research, Insights & Publications
Academic research papers, books, creative fiction, talks, and organized events.
Academic Publications
Speakers
Video Talent
Event Organizer
Dahlan Muda Tabligh Expo
Program Kreativitas Mahasiswa
Petualangan Kemerdekaan BSI UAD
Posyandu Bersama Ibu-Ibu PKK
HIMAKOM Sharing Ormawa
HIMAKOM Mengajar
Sobat Diabet Yogyakarta
Ring Sinema
Metland School Project
TRISOFAR 2.0
Birth of Dessert
Metland Fun Bike
Featured News
Latest publications, news coverage, and updates from my professional journey.
News & Media
Dari Pedalaman Kalimantan ke Dunia Profesional, Perjalanan Inspiratif Nur Asfia
Ketimpangan akses pendidikan masih menjadi tantangan bagi banyak anak di wilayah pedalaman Indonesia. Namun keterbatasan tersebut tidak menghentikan langkah Nur Asfia untuk mengubah masa depannya.
Berangkat dari Pedalaman Kalteng, Nur Asfia Dorong Generasi Muda Berani Bermimpi
Berasal dari pedalaman Kalimantan Tengah, Nur Asfia membuktikan bahwa keterbatasan geografis tidak menghalangi seseorang untuk mengakses pendidikan dan membangun karier profesional.
Nur Asfia, Mahasiswa Ilmu Komunikasi UAD Lulus Tanpa Skripsi dan KKN
Nur Asfia, mahasiswa Program Studi Ilmu Komunikasi Universitas Ahmad Dahlan (UAD) angkatan 2021, menjadi salah satu contoh mahasiswa yang berhasil lulus tanpa mengikuti skripsi dan Kuliah Kerja Nyata (KKN)
Mahasiswa Ilkom UAD Ikuti Program MSIB di Maxy Academy
Nur Asfia, mahasiswa Program Studi Ilmu Komunikasi Universitas Ahmad Dahlan (UAD) angkatan 2021, berbagi cerita tentang pengalamannya mengikuti program Magang dan Studi Independen Bersertifikat (MSIB) di Maxy Academy
Fia Survivor, Keluarga yang Meraih Kesuksesan Sebagai Leader
MENJADI survivor dari keluarga yang memiliki kondisi berbeda seperti pada umumnya (broken home), tidaklah mudah bagi sebagian orang. Namun kondisi itu mampu dilampaui oleh dara mungil kelahiran Banjarmasin Tahun 2003, Nur Asfia.
Client & Partner
Their trust is a testament to our dedication.
Have a project or interesting idea? Say hello.
I am always open to discussing PR, communication campaigns, research, or just chatting about your favorite brand's story.
Research Collaboration • Speaking Engagements • Advisory Projects